Independent Jewish Voices Canada: Digital Fundraising Strategy

Independent Jewish Voices (IJV) Canada is a movement of activists organizing in solidarity with the Palestinian struggle for justice and sovereignty.

IJV Canada asked me to help them build a digital fundraising strategy from the ground up. This document is the proposal I submitted.  It maps out a plan to:

  • manage, track, and analyze donor data through a Constituent Relationship Management (CRM) platform as well as online donor behaviour through Google Analytics
  • establish regular campaign-driven fundraising emails tailored to different segments of the donor database based on their contribution activity
  • optimize IJV's online donation page to reduce donor friction and encourage increased contribution amounts
  • drive traffic to the IJV website through targeted online ads and social media campaigns